沙之天地

雖然作業時間萬分辛苦，一句話就反覆聽了不下十來遍，不過總算把六分鐘演講稿聽完，結束了這一回合XD

離下一次上課還有三天時間(不算今天的話)，不過我還有一個PPT還沒開始做，然後下次上課就要交草稿出來了，現在還想不到要做什麼東西，實在難過:(

然後《21世紀資本論》的心得文章也寫了兩篇了，原來要做還是做得來的嘛！只不過好像沒有人買帳，到目前也才三個讚(第一篇)，第二篇剛貼出來然後沒有人按讚。到底是我的想法和大家差太多還是我人緣不好，無法理解。不過既然決定做了，就把它完成吧！到時候再做網誌上來。

"Presentation Like Steve Jobs"

Host: Anyone who is watching the Steve Jobs’ keynote will tell you he is one of the most extraordinary speaker ~ America.

Jobs: “Who does the best job of that in the world?”

Host: While most of presenters simply convey information. Jobs inspires!

Gallo: I am Carmine Gallo, and today I walk you through several key techniques that Steve Jobs uses to electrify his audience. The elements you can adopt in your very next presentation.

Jobs: “Welcome to the Mac world 2008. We got some great stuff for you. There’s clear something in the air today.”

Gallo: With those words, Jobs opened Mac world 2008. Setting the theme for his presentation, and hitting at the major announcement of the day by launching an ultra-thin MacBook Air. Whether it is the new notebook or the iPhone, Jobs unveil a single headline that set the theme.

Jobs: “Today Apple is going to reinvent the phone.”

Gallo: Once you identify a theme, make your theme clear and consist in a proper presentation. Think about staff meeting as a presentation. So what say is your sales manager introducing the new software tool to help your team generate, track, and share sales leads? You might kick off the meeting this way: “Good morning! Thanks for coming! I know you’ll be really excited about this. Today we make easier for you to make your quota.” That’s the headline: “Easier to Make Quota” It’s memorable, and access the direction for the rest of your meeting. It gives your audience the reason to listen.

Jobs: “So I got four things. I’d like to talk about it to you today. So les get start it!”

Gallo: Steve Jobs always provides his outline for his presentation, and then, verbally, opens and closes each section with the close transition in-between.

Jobs: “So that’s Time Capsule, a perfect companion or a leopard, and that’s the first thing I want to share with you this morning.”

Gallo: The point is “make it easy for your listeners to follow your story.” Your outline will serve as guideposts so along the way. You also know that during his presentation, Steve Jobs uses like “extraordinary”, “amazing”, and “cool”. He is passionate and enthusiastic at the show.

Jobs: “Incredible”, “unbelievable”, “amazing”, “awesome”, “extraordinary year for Apple.”

Gallo: You know, your audience wants to be “wow”, not put to sleep. Too many people fall them into the presentation mode. It’s Steve! It’s formal! It lacks process! We, your listeners, give you permission to have fun and be excited about your company, your products, and your services. If you are not passionate about it, we will not going to be. Remember! Jobs isn’t selling a hardware; he is selling an experience. If you offer number and statistics, make them meaningful.

Jobs: “We have sold 4 million iPhone to date. If you divide 4 million into 200 days, that’s 20,000 iPhone everyday on an average.”

Jobs: Number don’t mean much unless who plays it in context. Managers connect the dots for your listeners. Recently, I work with a company that launched 12 gigabytes memory card. 12 gigabytes! That number doesn’t mean much to the most of people. So we put it in the context. We say that’s enough to memory to listen to your music while traveling to the moon, and back. Now, 12 gigabytes means something to me. Make number meaningful.

Gallo: What the most affective elements in Steve Jobs’ presentation is they are easy on the eyes. While most speakers fail his slide for data and text and charts. Jobs just does it opposite. He uses very little text, and usually one, maybe two images per slide. You see you want to paint a picture for your audience without overwhelming them. Inspiring presentations are short on bullet points, and big on visuals. If you really want your presentation a pop, treat it like a show with ads and flows, themes and transitions. Jobs includes video clips, demonstration and guess. They also have a nap for dramatic flair. That’s very affective. For example, when they introducing the Mac Book Air, Jobs drew chairs by opening a manila(淡黃色的) interoffice envelop, and holding the laptop out for everyone to see.

Jobs: “This is the new Mac Book Air. You can get a feel for how thin it is.”

Gallo: What is the one memorable moment of your presentation? Identify, ahead the time, then build up to it!

Jobs: “We will help our friends every new work today.”

Gallo: And rehearse, rehearse, and rehearse so more.

Jobs: “Let me show you how easy that is now.”

Gallo: Steve Jobs made it look easy, because he spent hours rehearse. He can upload often-intricate presentation with video clips, with demonstrations, and outside speakers without practice. The result, a presentation is perfectly synchronizes and looks, yes, effortless. Now, the average businessperson does not have resources to create the Steve Jobs extravaganza, but you do have time to rehearse. The greatest presenter do it, and so should you. Oh, and one more thing, at the end of the presentations, Jobs adds a drama by saying “and one more thing”.

Jobs: “One last thing…”

Gallo: He then adds a new product or feature. Sometimes just introduces a band. This is not only a high excitement, and also leave your audience feeling they had been giving another bonus. The point is Steve Jobs approaches each presentation as an event. A production with strong opening, product demonstration in the middle, and strong conclusion. And yes, even an “encore”, that’s “one more thing”. I wish you ~in presentation.

(黃色畫~的地方是我沒聽出來的地方，請各位閱讀時多多包涵)